static advertising

For example, a web page advertising a scenic destination could use a video texture of a beach with palm trees blowing in the wind rather than a static photograph.

比如，网页上的一个广告，棕榈树在沙滩上迎风摆动，应该使用视频纹理而不是静态图片。

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So, we could understand the concept of the advertising creativity from two aspects, one is the static advertising creativity which is the result of creativity thought symbolized;

因此，我们可以从动静两个角度来理解广告创意的概念，静态的广告创意就是创意思维符号化的结果；

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